SEO is composed of several different elements, and understanding what they are and how they work is the key to understanding why SEO is so important. In short, SEO is important because it can make your website more website visible, which means more traffic and more opportunities to convert potential customers into customers.
The Crucial Elements of SEO
Off-Page SEO
Off page SEO includes external optimization techniques performed outside of your website. The most important technique of off-site SEO is to establish backlinks, because high-quality backlinks from external websites to your website tell search engines that your website is valuable and high-quality. It creates credibility.
There are many strategies for building backlinks. Some current best practices include guest blogs, creating a large number of widely shared infographics, and mentioning influencers in your content.